Motives & Dispositions to Initiating A Brand: Mass Market Economy; On the macro-economic playing fields, such activity related to leveraging of monies from market participants per say, is largely attribute to that of strategic scope.
Brand activations are done so, to ensure sectors that prove to be of promising venture, are largely exploited in addition to rententious management.
Other basis' for initiating a brand - dependant on goodwill comprise - entail the following;
• Expanding an industry, by opening businesses of meaningful utility in largely barred (difficult market entry) locales.
• Introducing locales to goods & services outside that accustomed to (providing variety).
• Targeting consensus (mass market) in correlation to products accustomed/conditioned to/for.
• Targeting, in correlation to products of positive utility to market environment.
• Subliminal conditioning, in regards to ideological constructs of brand initiated.
• Black market activity in the shape of money laundering - among many other financial instrument aspersions.
As well as many others, that can be associated with utility the brand initiated provides various stakeholders in market of concern.
》 @macmungyintellectual
⁉️ Question; why do African locales spend less effort on brand activations that look at mobilizing mass macro-economic narratives and/or direction? i.e, such that communicating (via brands) uniformity in direction to goals, requisites and/or setting anchors in correlation to current global economic setting and direction heed for.
#BrandingAfrica #BrandingTanzania
Does the internal business sector fall short to such extents that coordination is invaluable to that its international counterparts - ultimately seing our masses heed for initiatives that of foreign based priority?
disclaimer; The making "Agriculture-Sexy" is one for the continent - but alot more sectors need these initiatives, in variety across internal business sector and frequent placement in local outlets. The grass always looks greener ... they say.
#ProgressiveLivingInDevelopingEconomies #PanAfrican
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Afterthought;
It may go back to my enunciative, where if funds are reason so, we need learn to use the oligarchs (bourgeoisie) in-country/continent effectively.
Most though, prefer to indulge in mindless politics.
appendix:
https://twitter.com/MacMungy/status/1591159450513330176?t=IuqkFl8-k3h-vcHAuiN5Uw&s=19