Phenomenon Based Marketing: Marketing Hack 101

Personally coined, entails marketing efforts that benchmark and utilizes trends, fads, and any and all activities of social impact in locale of operation.

Such is the tactic to base your campaigns on trending topics, events and fads in locale of operation. This is to say marketing efforts resemble current state of affairs in your region. This not only captures attention of target majority but can be utilized as a tool to further add to respective discussion in region at said time with your brand and product in mind. It will assure your business is topic of discussion even when-so generic discussion tone in locale are of respective operation is of the phenomenon and other subject are over shadowed by current affairs. 

Ultimately this tactic will further position your business to consumers and potential customers as socially conscious and community oriented to say the least.

Publicity comes in all shapes and forms, and daring pull from situations of discussion to further propel product awareness is only of benefit where business is concerned. 

This tactic slightly resembles seasonal marketing means but more-so concerned with impact events on the calendar year - such can range from major events occurring in-country such as major sporting events and tournaments, viral gossip and other fads alike that have captured mass attention. Respective efforts are inclusive but not limited to tent-poling. 

Basing your marketing efforts to mimic but yet askew a message in light of respective phenomena will see a position in the target markets minds anchored and easily referable when it comes to your business, campaign and most importantly your product offering at that specific time period (and who knows, marking efforts / campaign may take a life of its own as a result).

Disclaimer: In light to the neo-nomale "There is no such thing as negative publicity" it is with caution not to upset the status quo by bench-marking socially sensitive topics without room for manoeuvre where scrutiny is concerned - such is to say, a degenerate phenomenon for example ought not be deemed in light of what your organization does or doesn’t stand for. All biasness should be left out the window. Respective marketing efforts ought solely be for business related returns.