Marketing Mix vs Marketing Strategy; Monopolistic Ventures vs National Investment:

Buying space in someone's mind (through adverts) is but a small part of the strategy(ies) monopolies & oligarchies ploy.


> Such companies are more territorial within their segments, willing to take losses to gain/and or retain market breadth; evident in branded chairs, refrigerators, vending machines, and physically dropping off excess produce at your local shops, and positioning their brands at your local shops.


> Companies as such are very confident in territorial predisposition(s). Such includes customer behavior (impulse buying for example - when looking to cure the Sprite in your throat) is but a consumer tendency in some locale disposition.


The African market's mission in alleviating territorial predisposition is one that ought mobilize the locals the way Azam & Mo have - in Tanzania's case - although arguably the two are still imperial business models, that have exploited generational wealth locally.


If such faulters, nationalization might be the go to. Nationalization of CocaCola/PepsiCola vending machines, refrigerators, plastic chairs at our local shops, universities, business places, etc., might be better put to use with local nationals brands, with the aim of curating dispositions that impose territorial encroachment by monopolies, oligarchs, and imperial executives.


If local African market participants ever get anywhere as nationals in this space (local cola example - and breadth in investments commisioning) the 50% or so stake in Simba and/or Yanga sports club for example could be utilized to raise brand awareness that advances the nationals interest; as opposed to having "Heir" or "Visit" Tanzania as branding strategies & tacts for venture capitalists & executives alike during global market dynamism and stratagem requisites to facilitate export projects.


Marketing strategies, once market mobilization has been established and foundations alloted (by locals in imperial/monopolists spaces) - will see the rest of the campaign become clock work without saturated advertisements or mix allotments in mobilizing locally owned brands and intetion to territory of exploit.


#ProgressiveLivingInDevelopingEconomies #PanAfrican #Socialist #Business #GlobalMarket #Economy #education #Marketing #Tanzania


MacMungy Intellectual°
cc: East African Community SADC East African Business Council African Union

I BUILT MY SITE FOR FREE USING