Digital Marketing: Organic vs Inorganic Growth

Promote posts that will make an impact - be it in alignment to a certain campaign roll-out or otherwise; with the aim to also instantaneously promote your platform / page as opposed to solely promoting your page.

With such, you'll get the instant awareness that promos offer as well as an organic growth attained from traction towards the page from individuals that build an interest in the business from respective promotion of your roll-out.

So for example, if your company and page more-so is still in the development / growth phase - as opposed to solely promoting your page, you'll hereby opt to promote a certain campaign roll-out such as a seasonal offer. This way, individuals that are actually interested in your business and market offering will also hit the like / follow button while you get your message across (campaign message). With such, your company will attain somewhat of a semi-organic growth instead of attaining a bot like following attained from promoting the page as it is.

People interested in your product / activities will gravitate to your page and ultimately your digital presences will move towards more of an ’occult’ like following with genuine likes and interest towards your business that is bound to last.

In addition to hitting two birds with one stone by raising awareness on your roll-out and your page, you'll also more so than not be beating the organic algorithm on other campaigns in proximity of promoted roll-out on your social media page (s).